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The Today Show Snubs Children's Book Award Winners...And What YOU Can Do About It

(Update: Also see the related Facebook page)

Instead of their traditional interview with the winners of the Newbery and Caldecott Medals in Children's Literature, The Today Show decided to interview Snooki instead. Here's what Lin Oliver of the SCBWI (Society For Children's Book Writers & Performers) said in her letter to The Today Show in response. An excerpt:

"In choosing not to run the interviews with Clare Vanderpool and Erin Stead, television has once again underestimated the intelligence of its audience.  Parents are dying to get their hands on good books for their kids.  Booksellers are eager to sell and promote good books for kids.  It’s good business, good broadcasting and good ethics to honor the best books for children."

If you're as disappointed by The Today Show's choice as I am, I encourage you to post a comment saying so at:


Reader Comments (1)

I'm so disappointed by the TODAY SHOW's decision. Despite the statement by the person who said that on one hand she was disgusted, but as a publicist she could understand the need to maintain good ratings, this was a poor choice by TODAY. One morning of quality programming would not have damaged their ratings, and WOULD have given some much-needed publicity and recognition to a field that is generally underappreciated. Thanks for spreading the word about it.

January 17, 2011 | Unregistered CommenterIshta Mercurio

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